He was the worst person I ever worked with…
A nameless REALTOR.
It didn’t matter what I did…
We were just a very bad fit for each other.
I could connect him with 50 potential real estate sellers and 50 great referral partners and nothing would happen…
WHY?
He didn’t like people and they did not like him. He told me this.
He made a terrible first impression. He wasn’t just socially awkward, he had developed the unique skill of being able to alienate even the kindest old lady in his first 3 sentences.
In generic sales terms, he did not have a lead problem, he had a conversion problem.
Being able to build rapport, engage deeply with other humans, so that they are compelled to either work with you OR refer you… This is a CRITICAL SKILL, when you master this, the work of growing your real estate business becomes considerably easier.
Heads up, I am 100% confident that no one reading this blog is as “unlikeable” as my worst client ever.
But we can all improve and grow in our abilities to connect deeply with the people in our sphere of influence.
A small improvement here, can make a huge difference in the profitability of your business.
It’s so important.
You might think you are doing great but if you’re frustrated that your sphere is not referring you as much as you’d like… Then you make some decent improvements.
For the paid supporters of SPHERE ($7/month), I’ve listed 3 really simple things that you can do that will help you connect more strongly with your sphere.
3 Things That Will Greatly Improve Your Ability To Connect
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