Step Two - 7 Steps to Building Referral Partnership

You have to actively move the relationship forward

You could spend your whole life waiting.

Latent with desire.

Sitting at the bar, praying that the love of your life will come over and buy you a drink.

It won’t happen. You will either leave lonely or drunk, probably both.

Building referral partnerships is an active process.

I need you to lead.

More than that though… your business needs you to lead!

—> On Day 1 we helped you identify the 4 key characteristics that make someone an ideal referral partners

The real question is “what is next?”

How do you actively and successfully initiate a referral type relationship?

WARNING: AVOID BEING A ONE TRICK PONY

Too often REALTORS only have one card to play here and it grows old quickly. Someone, somewhere taught you to ask…

“If you know someone who is looking to buy or sell, can you send them my way?”

In other words:

If you know anyone who can get me a commission check, send them my way.

You can do far better than simply asking for a referral.

From being so transactional.

INTRODUCING THE FAVOR FUNNEL (TM)

Partnership is about support, encouragement, giving each other a leg-up, finding additional ways to help.

True partnership is 100% relational.

Partnerships persists when times are tough.

Partners show loyalty.

You need more partners.

The Favor Funnel (TM) is a new strategy that we are teaching to our clients this month.

Essentially it’s a list of things that you and your partners can do for each other so that you both grow.

It’s the kind of list that Stacey from Arizona took to a coffee date with a potential partner so that they both left the coffee date with some very clear action steps.

Once you’ve identified WHO a potential referral partner could be the next step is to book a coffee date.

For our paid supporters, there is a specific framework below that our clients have used to successfully book coffee dates with potential partners.