New Facebook friends…
They are a fantastic source of business.
Most REALTORS treat them wrong.
They alienate them by being salesy OR they ignore them completely and miss out on a fantastic opportunity…
Here’s the truth:
If you made 100 new local Facebook friends of the right age and demographic…
6-7 of the them will buy or sell real estate in the next 4-6 months
42 of them will buy or sell in the next 3 years
50 of them will do nothing
How much are 7 transactions worth to you? A good amount I am sure.
If you alienate (force yourself upon them) or ignore them then you are missing out on a tremendous short term and long term opportunity.
The secret to succeeding with new Facebook friends is to follow three distinct principles:
A. Consistently greet your new Facebook friends in messenger
B. Be super relational and do not sell
C. Treat everyone like a potential referral partner
For our paid readers we’ve outlined the messenger script that we teach to our Sphere Builder Clients below…
