Reward and Punishment

Make failure impossible and success guaranteed

Want to succeed more…

Make failure as unattractive as possible..

The soft option, the easy way out, the choice of inaction… this should be painful and unpleasant.

And doing the right thing, taking those actions that are great for your business… the REWARD for these, should be as immediate and as desirable as possible.

Here’s an example (more here): Identify…