Permission to screw with your thinking?

Important to consider

Let me screw with your thinking a little…

When I say the word “pipeline,” you probably see a straight piece of pipe with a clear destination…

Since you are in sales, you probably think of your own pipeline with a clear entry point and a clear end-to-the-pipe…

There may even be people in your pipeline who are stuck, not moving etc

Something like this….

WARNING: Strong opinion coming.

This view of the sales pipeline is completely flawed.

If you keep looking at it this way, you are going to live in the eternal frustration of being stuck in limbo…

You will be perpetually disappointed…

You will always be on the hustle and grind in 2023…

The good news is, there is a completely different way of thinking about a sales pipeline.

One, where the pipeline is consistently flowing, and there is always a pathway for keeping people moving forward.

Introducing the Relational Sales Pipeline (TM)

SECOND WARNING: As a way of saying thank you to the 60 plus paid subscribers of this blog, much of what I write about this pipeline will only be available to them.

You can join them below…

There is a reason that people get stuck in your sales pipeline…

It’s not their fault…

It’s not your fault…

Instead, I blame the person who created the pipeline! Actually, it’s an old sales model that is becoming increasingly less effective.

Because the goal of the traditional pipeline is transactional, people get stuck when the transaction gets delayed or becomes impossible.

Your pipeline is transaction dependent.

When people get stuck, your pipeline loses energy and you leak business!

The relational pipeline that we are about to discuss has a relational goal and there is ALWAYS A WAY to keep people moving forward.

The goal of the relational sales pipeline is “partnership”.

Let’s take a deeper look at the Relational Sales Pipeline (TM)