I hid in the cupboard from this kid
He's also the one terrorizing your business
He was the kid who terrorized me, more than any other.
Also, he didn’t have a bad bone in his body. He just had unlimited energy.
You know that friend who always has a gazillion great ideas on what you could do next… and wants to do them all at once.
He had batteries that never ran out.
Growing up in New Zealand, I had a friend who lived down the street just like this. Once when we heard him coming, my brother and I hid in the cupboard.
It was too much… all the time.
He was a genius… Just dangerous when you needed to do something simple.
The same is true today…. even more so.
AI is an amazing “ideas buddy”, but your growth and wellness in life will still come from embracing some really simple formulas.
Information overload is a real thing… and it can be lethal to your business.
Increasingly in the future, it’s the really simple things that are going to promote the most success and relevance for you.
I put together this video on our recipe for business growth. It’s called our 100-50-20 Formula.
Really simple.
I put together this video on it here for you.
Reply to this email and let me know if this makes sense.
If you want to join us for “simple success” in 2026, we are going to be building an incredible community of 200 amazing people who value kindness and simplicity.
I am here for you. No need to hide in the cupboard.
Geoff.x
Hello Geoff, I hid in the cupboard from this kid is more than a memory it’s a metaphor wrapped in warmth and wit. The cupboard isn’t just a hiding place; it’s where many of us retreat when life or technology feels too loud, too fast, too much. Geoff’s childhood story is tender, funny, and quietly revealing. That boundless energy, once embodied by a neighbourhood friend, now lives in the relentless buzz of ideas, notifications, and digital possibility. But instead of scolding the chaos, Geoff gently invites us back to simplicity. His tone is kind, his message clear: you don’t need to keep up with everything to grow. You just need space, clarity, and a little kindness. And perhaps most beautifully, he reminds us we don’t have to hide anymore. Not from the noise. Not from ourselves.