I thought I was about to have a heart attack.
Sharp pains were stabbing at my chest.
I collapsed, sitting down on a jagged rock, a million miles from nowhere on the rugged New Zealand coast.
“Are you okay, Dad?” the soft, innocent voice of my 12-year-old son.
“Yeah, I’m okay, son,” I lied.
I was not okay, and the truth is, I had been sick for the longest time, and it wasn’t just the chest pains.
My life was completely bent out of shape.
Physically, I was unhealthy.
Relationally, I was suppressed and controlled.
Financially, I was all over the map, great months followed by terrible months, the feast and famine cycle playing havoc with my nervous system.
Inside, I was miserable, I felt trapped, and I was anything but free.
Change though? Transformation? That can happen at any moment.
Storms abate quickly. Sunlight always follows rain.
But as I sat on that rock, stuck in the most violent storm of my life.... I didn’t know it then, but the weather was about to change.
It was on that rock that the genesis of our 3-word goals way of living was invented.
It all started with 3 words that I heard from a small still voice somewhere inside of me.
Was it God? Was it the ancestors? Was it the future better version of me, calling back to encourage me?
I honestly have no idea how any of this shit works...
“Fittest at 50.” Those were the 3 words I heard.
They were posed to me as a question.
What if you could become the fittest, strongest, and fastest that you’ve ever been in your entire life by the age of 50?
It was a big call.
It felt ridiculously impossible at the time.
Like trying to break science or rewind the clock and beat up Father Time?
Surely this was not possible?
And YET those 3 words kept repeating themselves to me, over and over again, AND I could not refuse them.
I had nothing to lose and everything to gain.
You can see from the photo below that 18 months later, I am well on the way to being transformed.
Our goal-setting system is the thing that got me started, and it’s the system that has kept me on track...
I’ve applied it to all the areas of my life that were also unhealthy, relationships, finances, the business I’m building, even the super fun areas of my life...
They are growing and changing at the speed of light.
If you have any ambition at all and you’re reading this post, then I want you to know one thing...
It’s all possible.
You can build the life you want in 2026.
I’m teaching a workshop on our 3-Word-Goals Ecosystem, and for $100 only, I will help you take a giant step towards your goals.
I will give you all my tools and frameworks, so that you can just focus on doing the deep work.
There are a couple of seats left, and you should grab yours here.
Your present pain is not your future.
Let’s go after big things in 2026.
Geoff. x




