Ask for partnership

Don't simply ask for a a referral

Someone has probably told you to ask for the ‘referral.”

It might work sometimes…

But it’s a very transactional approach to working your sphere, you are literally asking for a transaction.

So what should you do?

In 2023, if you are serious about getting business from your sphere of influence, you want to be in the habit (see here) of asking for a relationsh…