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7 Ways to Use Kindness to GROW your Sphere...

In 2025, it's time for the nice guy or the nice girl to actually win

Geoff Talbot's avatar
Geoff Talbot
May 04, 2025
∙ Paid

Nice guys don’t have to finish last.

And mean girls don’t win in the end.

That’s the lie of our age that you have to be a cut throat ass to win in the selling game.

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What a terrible way to live anyway.

But understand this…

There is a massive difference between being nice and being boring.

Marketing yourself in a boring, dull, unimaginative, safe, zero-risk-taking… is never a winning strategy.

So let’s talk about a strategy that works and is never dull… KINDNESS

Kindness knows no rules… it always takes risks, and it often rewards those prepared to be the biggest and bravest among us.

There are 7 ways in which you can use KINDNESS to grow your sphere and generate business.

The list below is for our paid readers. Please consider supporting Sphere ($5/month) and helping us grow our movement.

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